For over six decades, Cap Udang has been a trusted name in herbal relief, bringing generations of families effective solutions for everyday ailments. From humble beginnings to becoming a household staple across the globe, Cap Udang has evolved alongside the changing needs of its customers while remaining committed to its core values—safety, purity, and effectiveness. Let’s take a journey through the brand’s history and explore the key milestones that have shaped Cap Udang into the beloved product it is today.
1950s: The Birth of a Timeless Remedy
The roots of Cap Udang’s story trace back to the 1950s, when the company’s founder, Mr. Yeoh Liew Kung, began producing herbal oils at home based on a secret ancestral recipe. A physician trained in Traditional Chinese Medicine (TCM), Mr. Yeoh initially gave away these herbal oils to treat his neighbors’ cuts, burns, and insect bites.
Encouraged by the positive feedback and trust from those who benefited from the oil, Mr. Yeoh and his wife formally established Tai Tong Ah Company to distribute the product more widely. During this time, the brand became synonymous with Double Prawn Herbal Oil in Singapore and Malaysia.
Packaging Innovation:
Early packaging was simple—small glass bottles with handwritten labels. Yet even then, product integrity and quality were paramount. Mr. Yeoh’s commitment to customer satisfaction was so strong that he offered a money-back guarantee if the oil didn’t work as claimed.
1960s–1970s: From Street Vendors to a Trusted Brand
In the early years, sales were driven by itinerant vendors and word-of-mouth recommendations. Mr. Yeoh and his wife would personally visit towns and villages, setting up temporary stalls from the back of their colorful van. Curious locals, especially children, would flock to the van, eager to receive small gifts like toys or calendars with their purchases.
By the 1970s, the company’s reputation had grown immensely. People from neighboring countries like Malaysia came to Singapore specifically to buy the herbal oil, which had developed a reputation for effectively treating skin conditions. During these years, Cap Udang solidified its place as a family favorite, trusted to relieve common ailments quickly and reliably.
1980s–1990s: Modernizing the Formula and Expanding Markets
To ensure Cap Udang could meet changing health standards and regulations, the company began integrating modern manufacturing practices without compromising the original formulation. While still rooted in traditional Chinese medicine, production methods were updated to adhere to GMP (Good Manufacturing Practices), ensuring consistent quality.
This era also marked the beginning of global expansion. Beyond Singapore and Malaysia, the brand extended its reach to Thailand, Hong Kong, the United States, Australia, and other countries. The packaging was improved to include bilingual labeling and was redesigned to be more portable, catering to families who needed a handy, reliable remedy on-the-go.
2000s: A New Generation of Customers
With the growing emphasis on health and safety, Cap Udang embraced halal certification and ensured that every ingredient used was clean, pure, and safe for all ages. This move resonated particularly well with Muslim families, further broadening the brand’s customer base across Southeast Asia and beyond.
During this time, the herbal oil became a staple not only in homes but also in travel bags, as the compact bottle offered convenience for relief anytime, anywhere. As families grew more health-conscious, Cap Udang’s continued commitment to natural, herbal-based remedies helped maintain its appeal across generations.
Present Day: A Legacy of Trust and Tradition
Today, Cap Udang stands as a testament to generational trust in herbal products. The brand has adapted to the modern world while staying true to the values that have defined it for over 60 years—purity, safety, and proven effectiveness.
With products now available in over 20 countries, including the UK, Canada, South Africa, Indonesia, and New Zealand, Cap Udang continues to bring relief to families around the world. Whether it’s for soothing bug bites or minor skin irritations, the herbal oil remains a trusted solution across cultures and age groups.
Packaging for the Future:
The packaging has evolved to reflect modern aesthetics while retaining its familiar essence. Though new customers may appreciate the sleek new design, long-time users recognize the iconic shrimp logo, a symbol of quality that has remained unchanged through the decades.
Looking Ahead: Blending Tradition with Innovation
As we move into the future, Cap Udang remains committed to balancing tradition and innovation. The company continues to refine its products, ensuring they meet the evolving standards of health-conscious consumers while preserving the time-honored effectiveness that generations of families have trusted.
Cap Udang’s journey is a story of resilience and adaptability, much like the founder’s own. From its early days in Singapore to becoming a global herbal remedy, Cap Udang has shown that some traditions never go out of style—they just evolve.
Join Generations of Families Who Trust Cap Udang
For over 60 years, Cap Udang has been more than just a product; it has been a companion to families, offering relief and comfort. As new challenges arise, you can continue to rely on this proven herbal solution to care for your loved ones.
Discover the timeless benefits of Cap Udang today—because trusted remedies are passed down, not forgotten.
